To get the required limelight on Google searches, you need to follow several strategies. Whether it is about using quality content or the optimization part, things need to proceed in the right way, following the right direction. Whenever you talk about the content formation, quality is always discussed, but the same format can also make or break your path. Usage of headings and subheadings is equally essential, especially when it comes to your website’s on-page SEO. But it is also a fact that many people are not aware of using these in the correct form to get the maximum benefits.

To attract more and more readers and make them engage with your web page, you need to create visitor-friendly content using heading tags. By doing so, you can make the overall experience of the readers way more pleasurable.

Here in this article, we discuss everything about heading tags for SEO, from meaning to their role to the benefits. Get detailed data featuring all the major points here:

What are Heading Tags?

Heading Tags for SEO

In most simple words, heading tags are the headings that you mentioned in your content. These are bits of HTML code that prove really helpful about communicating with the search engines or giving an adequately organized structure to your thoughts and ideas. There is the existence of different levels under this category from H1 to H6. The display of the tags goes smaller and smaller from H1 to H6. H1 is the most important, placed at the top-most level, whereas H6 is the lowest. It has been observed that the majority of the browsers use bold text without recognizing whether it is going with the overall design of the website.

What is the Role of Header Tags in SEO?

When it comes to search engine optimization, header tags prove to be really helpful. By directly using the target or the primary keyword in the header tags, you will get the best results in terms of visibility. To understand this concept in a better way, let’s take an example. If your business deals with salon services, you need to use the required keyword in the header tags to appear on the first page. Hence header tags can be counted as a valuable asset for SEO.

Why do you use Heading Tags on your Web Pages?

Now, the question is why there is a need to use heading tags on your web pages, or what are the possible benefits of the same. Well, heading tags enhance the look of your website and play an essential role in fetching attention from the readers.

I.) The very first advantage of using the heading tags is it conveys the basic essence of your content. It will indicate the information available on that particular website whenever the search engine or spider crawls it.

II.) When it comes to organizing or giving a prominent structure to your content, heading tags prove very helpful. Usage of headings, subheadings, bullet points, etc., gives a nice flow to your overall content and enhances its readability to another level. These are perfect for making the readers stick to the web pages.

III.) Nowadays, internet users are very busy, and they don’t want to waste a single second on unwanted information. In this context, heading tags’ usage comes very handy as they help visitors find the required information quite easily. As the heading’s text is larger than the other written content, readers can come to the web page, scroll down, and get to know about the type of content just by reading the headings only.

IV.) Another essential benefit of using heading tags is it tells a web browser how to display content with prominent codes. As a result, it becomes easy to read, and one can see an overall improvement in overall accessibility. For visually impaired readers who use a screen reader to read the text, this feature is delightful.

V.) In Google searches, page titles appear first, and H1 tags are the most important ones for boosting SEO. Try to insert the right keywords in a user’s inquiry so that the chances of reachability enhance.

How to use Heading Tags for Optimum Outcomes?

Yes, there are many benefits of using heading tags in the content, but it is also the fact that you need to know how to use them most prominently.

A.) Provide a Proper Structure using Headings:

No matter how effective your content is, it becomes worthless if not aligned properly. This is where you need to add headings and subheadings to make the overall structure easy to understand. It automatically uplifts the readability as just by reading the title; the reader will get an idea of what will be mentioned in the whole paragraph. Use the H1 to introduce the topic and H2 to describe the main topics, whereas the H3s to H6s can be used for additional sub-headings. All this will give a whole new look to the overall content.

B.) Use Headers to Break Up Text:

It is a fact that no one wants to read huge paragraphs, one after another. The reader will get bored. There is a need to use multiple formats with interesting and catchy lines. With the help of the optimum headers, you can create interest in reading without making the whole thing dull and boring.

Statistically, it is proven that less than 20% of the users read the content word by word. Yes, you read it right. Scannable content tends to approach more readers, and this is also proved. This minimizes the chances of the user to bounce back to Google to search for something else. A liked article tends to be shared more, which is a positive point for you and your business.

C.) Add Keywords in The Heading Tags:

Many people think that headers are not that effective compared to backlink from an authoritative site. This is true also, but you can’t ignore the fact that Google will still acknowledge the headings to learn the context for your page. Adding keywords in the header can do wonders if you use the right approach.

D.) Follow a consistent approach:

By maintaining a consistent experience for the user, you can easily aim for more. Impress your audience with compatible header tags. For instance, if you plan to use title case format, try to follow the same approach on all the other pages. Try to keep the heading short and concise within the required limit, i.e., 70 characters or less.

E.) Create Interest Among the readers:

One should follow this approach in the exclusive content, not only the header tags. If your content is engaging and of optimum quality, then people will read it and like it thoroughly. Before publishing the content, read it again and again to do the necessary additions and subtractions. By reading your own content, you will find whether the audience will like it or not.

Elements in Heading Tags:

Discussing the different elements in heading tags, you will mainly learn about H1, H2, and H3. Yes, there are H4, H5, and H6, but these don’t have much value in terms of SEO and are not frequently used. It is recommended to add the main or the primary keyword in the H1, but you can also use them in H2 and H3. Don’t try to overuse the keyword as search engines are ingenious and can easily figure out the spam.

Talking about the usage of the H1 tag, you are allowed to use it only once in the content as it is the title of your post. Then comes the H2 tags; you can use these more than once in your entire post. All you need to make sure is to avoid adding keywords in every H2 heading. But yes, you can add LSI keywords, as this will maintain the natural look of the post. In the case of H3, you can follow the same guidelines as H2. Lastly, H4, H5, and H6 are rarely used as they have no extra benefits. No keywords are used in these tags.

How Important is the H1 Tag in SEO?

Importance of H1 Tag in SEO

Heading tags are mainly used to make the search engine understand what your website is all about because it doesn’t get through the texts and other content. Using the HTML codes, it becomes easy for the crawler to fetch the relatable text on your headings; hence it is advisable to add keywords in the H1 tag. All you need is to optimize your H1 tag from time to time. To do so, try to use unique keywords for the H1 tag and add it to every web page of your website. You can use the long-tail as well as short-tail descriptive keywords.

Tips for Creating an Outstanding H1 Tag!

I.) The very first thing that you need to keep in mind is using the H1 tag only once in your post. The presence of multiple H1 tags can confuse the search engines, and it won’t give you the best SEO results. Follow the length of 20 to 70 characters!

II.) It is often seen that people create H1 tags that do not resemble the topic. In this way, you are just wasting valuable space. Make sure that the H1 remains similar to your title tag as it gives the viewers the idea of what they will get in the content.

III.) Create the H1 that is strong, big, and noticeable. If you want your website to rank well on Google searches, you need to put extra effort into learning how users are interested in your page. Try to incorporate things that will lead to a good customer experience.

IV.) Whether you are using a long-tail keyword or the short one, make sure that it looks natural in the content. It should not seem like you have forcefully stuffed it. Learn how to create H1 to make the most substantial impact on SEO.


Believe it or not, but the way you handle and organize your content can make a huge difference in attaining the reader’s attention. Using descriptive and catchy headings, you can guide the readers as well as provide structure to your content. Yes, the H1 tag is counted as the most important as it directly impacts the ranking and visibility of the website on Google. Work on specific and genuine keywords to uplift the overall performance. Learn how to use the right words in your heading along with the keywords with our SEO Experts. Once you catch the rhythm, it will become easy to craft SEO-aligned headings, which automatically lead to better brand recognition without putting in much effort.

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Ravi Sharma
Ravi is a technology entrepreneur with great passion of digital marketing. He is a solutionist and provides important insights to clients for solving their business problems. He is a charter member of TiE (The Indus Entrepreneur) and fond of traveling.

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