If you have an online business, then SEO must always be your priority in the digital marketing plan. With the help of the right SEO, you can easily drive organic traffic to your website from the search engines. Additionally, Search Engine Optimization helps a lot in ranking your website at the top position. However, the fact that matters is doing the right SEO on your site. In order to complete this task, you can easily hire the best specialist having extensive knowledge regarding the optimizations and should know what strategies are required to drive organic traffic and enhance the rank and popularity of your site. Now the question is how to choose the best expert for your site? Well, choosing the best SEO expert is quite a complex task to perform. Considering the same, here we are to help you out. We are providing you some of the major steps that can help you out in hiring the best SEO specialist along with the other essential details. So, let’s get started.
Steps To Hire an SEO Expert for Your Project
First Of All, Understand Your Requirements:
Before hiring the SEO expert, it is important for you to understand that what exactly you are looking for and what are you were requirements. If you are not aware of your needs, then you will not be able to communicate with the expert completely, and your requirements will not be fulfilled according to your experience expectations. Here are some of the questions that you must ask yourself before meeting with the SEO expert. If you know your goals in the whole process of communication will become easier for you. The question includes the following
- What exactly you are looking for in the SEO expert
- What is your business goals
- What is your priority sales conversion or brand awareness
- What are you were current digital marketing efforts
Ranking in Google at top position is not only enough, but also it is important that your website leads towards right and more conversions for you.
Have an Open Interview with the Expert
Once you have shortlisted the candidates, then have an open conversation with them. If you want to hire the candidates, then for shortlisting, you can easily go through the LinkedIn profile and also managed through the consultancy services or take references from your employees or business partners. The good candidates will always be judged on the basis of the question he or she asks. Apart from this, the SEO expert must get fitted into your overall business goals. The skill also must always be interested in the below information about your business.
- What is the purpose of your business?
- How do you make money?
- How much traffic and conversion right now you are getting through the search engines?
- From where do you get your maximum sales?
- Who are your competitors in the digital market and what they are doing better than you?
- If the expert is not interested in understanding these factors, then he is likely to provide you the poor quality of work
These factors will help you in identifying his skill in your project.
Check Out the Past Work and Reference Properly
You must take a look at the portfolio of the specialist. Take a look at the companies with whom he has worked earlier in the industry. Check out that, has he worked with the company having a similar size of philosophy like you? Apart from this, ask him for hard numbers so that the efforts made of in the higher conversation or traffic. Ask him for references and then call them on mail to provide feedback regarding the same. It is important for you not to waste your project at any cost. You must ensure all the factors regarding the SEO specialist so that you can get the best for your team.
Ask For an SEO Audit
Must ask the shortlisted candidates to submit it technically and search the audit. It will help you in getting an idea of the expertise and the scope of work. The audit report may either be paid or free as well. Well, it will be a good investment to test the expert before hiring him. The report should include the factors like the issues that he analyzed in your site along with the plan to fix the issues. Apart from this, he should also be able to journalize the estimated results and the time and money required to achieve the results.
What To Look For In SEO Expert?
Following are the points you should look for in the SEO expert:
Well, there are no strict criteria regarding this, but still, it is important for you to check out that the person you are going to hire is having an educational background or not. A good SEO expert can be from any background. However, if a person belongs to the science, technology, or engineering or mathematics stream, then date and to have an extra edge on the data and numbers.
It is important for the SEO experts to be a learner also. The rules are changing drastically and continuously, and someone who is not comfortable in learning continuously will not be able to do well in this field. Hence, it is necessary for the SEO expert to be a good team player and a good learner as well. He is required to work with the web developer, marketing PR, strategist, and other departments also. If the person is not a good team player, then he will not be able to complete or fulfill his role requirements.
Knowledge of Digital Marketing
As we stated above that SEO is not an independent job to fulfill. There are several other aspects associated related to the content, marketing, paid advertising, inbound advertising, and others. It is important for the SEO expert to have a clear picture of all the strategies that a required to fulfill the necessities of the project and the website as well. Must take a check over basic knowledge regarding content marketing, inbound online sales, marketing, and PR as well.
There are different specializations available. They are different parts of SEO, like onsite SEO, local SEO, offline SEO, and technical SEO as well. It is important for you to try and find what exactly your business needs.
Knowledge of SEO Tools
The specialist must be an expert in Google search console, Google keyword planner, Google page speed, and Google analytics as well. With the help of these tools, it becomes easier to get the right analytics on traffic, keyword targeting, analyzing the page speed, and other information that can help in optimizing the site. The expert must be able to draw insights with the help of this data and develop the right strategies to take into action. Some of the other important tools that the SEO expert should know about include the competition analysis find the search terms, and others.
Along with taking the above point into consideration is also important for you to be aware of the false claims and some practices. Be cautious with anyone who is:
- Promising you to provide a top rank for a keyword within a month. No SEO specialist can control the Google ranking criteria; hence it is important for you to understand that if someone is making fake promises, then you need to avoid him.
- If the SEO expert is trying to indulge the black hat practices that must avoid him because black hat SEO practices are unethical practices to rank higher in the search engine. And they are also finalized by the same.
- Your site is your reputation online. If the SEO expert is not transparent with you, then you should not deal with him in any case.
Hence, these are all the factors included in the guide that can help you out in choosing and hiring the right SEO expert for your project and website as well. In case you are still not getting the right export for you, then feel free to contact us. We are having the best team of SEO experts that can help you out in getting a higher rank in Google and leading towards the right convergence organically.