All we are known to social media platforms. For some individuals, its importance is limited to the source of entertainment. If you focus on the advantages of social media, you can realize, it can be useful in achieving business goals as well. Social media platforms can work as the best source for promoting business and making lots of things better. In this blog, you can get some key insights about social media usages & statistics and how social media platforms can be useful in business growth.
Social Media Statistics
There are around 3.725 billion users active worldwide. Source – https://www.slideshare.net/DataReportal/digital-2019-q4-global-digital-statshot-october-2019-v01
In research, it is cleared that an individual spends around 142 minutes a day on social media. Source – https://www.digitalinformationworld.com/2019/01/how-much-time-do-people-spend-social-media-infographic.html
According to a study, around 81% of medium and small scale businesses use social media for business. Source – http://mashable.com/2014/02/13/linkedin-social-media-study
Around 15.5 new users are joining social media platforms every second. Source – http://mashable.com/2014/02/13/linkedin-social-media-study
On average, an individual has around 8.6 social media accounts; in 2014, this rate was 4.8. Source – https://backlinko.com/social-media-users
99% of social media users access mobile devices for social media platforms. Source – https://backlinko.com/social-media-users
The predictions of social media users are –
1. 2021 – 3.78 billion
2. 2022 – 3.96 billion
3. 2023 – 4.12 billion
4. 2024 – 4.27 billion
5. 2025 – 4.41 billion
All these things can help you in understanding the importance and dominance of social media platforms in the online world. You should build an impressive business strategy that can help you utilize all types of resources easily and perfectly for business benefits.
Major Advantages Of Social Media
1. Brand Building Advantages
All companies look for the best solutions by which they can easily turn their business into a brand and represent products effectively in the market. Here, you can figure out how social media can quickly help you achieve these types of goals.
a.) Brand Awareness
Online sources are useful to businesses in reaching the target audience quickly, and social media plays a big role here. It can help you in getting brand recognition quickly. It becomes a great source to connect with potential buyers or clients.
b.) Brand Identity
When it comes to gaining popularity in the business industry, you should try to build a separate business identity. It can help you in presenting your business identity like a human being. It helps in building a relationship with the audience and provide complete information about your products and business easily.
c. ) Be A Leader
Becoming an industry leader is not easy for all businesses. It completely depends on the quality of the products and services you offer. Along with all these things, you need to reach the audience properly, spread business awareness, describe why someone should choose you, etc. It can be useful in getting more exposure in the business industry. You can achieve such an objective with the help of the best social media practices, and it is one of the biggest advantages of social media in the business.
d.) Be The Preference
All businesses try to become the first preference of the customers. You have to do proper business promotions to make it possible. With the use of social media marketing and optimization practices, you can easily create hype in the market and grab everyone’s attention.
2. Business Growth Advantages
The use of social media is beneficial in creating an identity of a business in the market and helpful in the growth of a business.
a.) Bring More Traffic On Website
In the case of online businesses, all individuals have an impressive website to express their services and product offers perfectly. The business lead generations and conversions depend on the attractiveness of the website only. The most important thing is how many individuals visit your website. With an effective social media strategy, you can make it possible with ease.
b.) Lead Generation
Lead generation is the way by which you can understand the consent of potential customers and figure out that your marketing efforts are resulting or not. Only search engine marketing does not help generate leads. If you share content regularly on social media platforms, interact with the audience, and describe the importance of your products and services, you can increase the chances of generating lots of leads.
c.) Higher Sales
The process of impressing a visitor is not finished with the lead generation. After such an achievement, the interested ones have to focus on the lead conversions. Here, they need to put effort into converting their lead into the final customer. Here, social media becomes crucial and works as the best sales funnel.
d.) Influencer Marketing
On social media platforms, numerous influencers are working. Mainly, these influencers have a big base of fans and followers on the profile. Most of their followers love to follow the advice or suggestions that are given by the influencers. You can contact the influencers and work on an effective promotion strategy for business growth.
3. Content Creation And Distribution Advantages Of Social Media
Having a social media account of your business is not enough to get more traffic on a website with some effective results. Here, everyone has to make sure they are creating quality content and use it to impress the clients. With the help of social media platforms, you can create impressive content and reach the audience perfectly.
a.) Content Promotion
Having quality and impressive content is not beneficial in generating traffic on the website and generating leads and conversions. The most important factor is how you will use it to reach the audience and describe your things. Here, you can see some major advantages of social media. It is the best and biggest platform that can help you create such a kind of content easily and promote it effectively in front of millions.
b.) Source Content
While using social media tactics to promote your business, everyone has two major ways to create content and interact with the audience. Mainly, these ways are useful in creating the best quality and impressive content. Get Idea – you can use social media to engage with the audience and ask them what they actually want. It can be useful to get clarity regarding their requirements and understanding some other major elements as well. Post Material – you can start different types of contests on social media platforms. Here, you can use hashtags to spread the post and reach the maximum number of users. For all these things, you have to run the UGC (user-generated campaigns).
4. Communication Advantages
To establish a successful business these days, communication plays the biggest role. In case you don’t have some effective communication sources, you may face failure in several ways. Communication with the audience can help you in getting valuable insights.
a.) Reputation Management
All businesses have to make sure they focus on the reputation in the market perfectly or not. Sometimes, due to high competition or some unfavourable activities, the companies may face bad situations. It is the biggest reason why everyone has to focus on reputation management by which they can minimize the effects of competition. With the help of social media platforms, you can easily work on these things.
b.) Audience Engagement
When it comes to increasing the audience and getting more traffic on the website, the most crucial factor is engagement. In case you don’t keep the audience engaged with your content on social media profiles, you may not achieve all the objectives quickly. With effective communication, you can easily make it possible and keep your audience engaged.
c.) Customer Service And Support
Customer service and support are the two major things that everyone is looking for. All individuals want to choose the company or service provider that provides good customer support and eliminates some major problems. For a business company, social media works as a great source of communication where they can connect with the audience, listen to their problems, and provide some effective solutions as well.
5. Get Useful Insights
One of the major advantages of social media is that it is helpful in getting some crucial insights for the business. Based on these insights, you can create an effective marketing plan that can be useful in targeting potential customers and driving the best results quickly.
a.) Understand Your Audience
You can run different types of social media campaigns to interact with the audience. In the campaigns, you can ask some questions regarding the audience’s requirements and demand, setup polling campaigns, using different types of hashtags, etc. It can help you figure out what kind of audience you are dealing with and how you can impress them.
b.) Views Of Audience And Customers
All companies need to inspect their reputation and business identity in the market carefully. They have to mainly understand what their audience or customers think about the company, products, and services. Social media is the only platform where a company can interact with the audience and quickly gather all these insights.
c.) Focus On Competition
The online market is full of competition. You can find lots of companies or websites with similar kinds of products and services. Now the question appears how to get updates regarding competitors and their performance. It is good to work on different elements for all these things, such as – figuring out the competitor’s strategy.
These are some major advantages of social media that can help you get online business success quickly. You should try to hire the best social media optimization experts and marketing services from professionals for the best results. The professionals know how to identify all factors, build an impressive social media strategy, use hashtags, and quickly generate lots of business leads.